AREAS OF MARKETING SEGMENT

GLOBAL NICHE TOP BUSINESS DIVISION

This division is responsible for developing a variety of businesses and services that solve corporate marketing issues centered on IT, including the niche-top web marketing business - our core business that provides strategic content marketing services, as well as a web consulting business that maximizes the value of client sites, and an owned media management business.

Main Business: 'Top Niche in Web Marketing

GENERAL MANAGER, GLOBAL NICHE TOP BUSINESS DIVISION

MOTOMURA TATSURU

General Manager, Global Niche Top Business Division

Having built organizational structures as a sales manager in three venture companies including telecommunications equipment sales and energy consulting, Mr. Motomura contributed to revenue growth by establishing a sales style not solely dependent on a single charismatic figure. After joining our company in 2009, he played a part in launching the web marketing business department that offers strategic content marketing services. As the department head, he has been advocating web branding based on owned media since the dawn of content marketing, and has built inside sales teams for approximately 7,000 companies over 13 years. Appointed as Director and General Manager of e-Marketing Business Division in 2023 and General Manager of Global Niche Top Business Division in 2025.

Creating Specialized Media in Niche Markets with Information Disparities

Niche markets, though they may seem unattractive due to their small size, are numerous and always have a constant demand. Companies supplying products and services are competing and evolving daily, making the role of media that provides the latest information as clearly as possible extremely important.

In 2023, Japanese companies disappeared from the world's top 50 market capitalization rankings, but there are still many companies in Japan that hold the world's top share even in small markets. Aiming to produce as many global niche-top companies as possible, we have been working to create specialized media in those markets to promote optimal matching between sellers and buyers, thereby revitalizing the market.

In the near future, with the rise of AI chat we believe the search engine market will change significantly. As AI evolves to provide answers without the need for searches, the media's role will be to create creative and original content that is easy and fun for users to browse, taking into account opinions of experts and people who have experienced it. We are committed to building a sustainable future for writers and directors involved in web production by pursuing the media's role appropriate for that era, thereby creating a high-quality web economy by connecting truly good services with consumers.

HUMAN CAPITAL BUSINESS DIVISION

With the mission of “creating a society with the highest work engagement,” this business unit develops “Occupational Branding Media” and “VOiCE,” which are fundamentally transforming corporate management of human capital. From recruitment to retention and development, we redesign the relationship between working individuals and organizations, and open up possibilities for organizations and society through renewed understanding of occupations and improved engagement.

GENERAL MANAGER, HUMAN CAPITAL BUSINESS DIVISION

MATSUSHIMA KAZUHIRO

General Manager, Human Capital Business Division

Following an unusual career path, he moved from being a Japanese language teacher to business at the age of 34, experiencing rapid growth and IPO during 10 years as the head of a sales organization. Currently, he promotes building optimal relationships between companies and human resources through organizational improvement and recruitment support. With the mission of “creating a society with the highest work engagement,” he is also committed to developing the next generation of leaders, working across education and business. He is an expert in providing practical management support and supporting the sustainable growth of organizations. He will take up the post of General Manager of the Human Capital Business Division in 2025.

Designing the Future of People and Work through Engagement

In recent years, national and international labor economics research has repeatedly shown that work engagement is a critical factor in individual productivity, creativity, and well-being.
Organizations with high levels of engagement have lower turnover rates and more stable outcomes, and the structural advantages of such organizations are supported by a large body of empirical data.

Despite this, engagement in the Japanese labor market remains among the lowest in the developed world, calling for a redefinition of “work” itself.
At the Human Capital Business Division, we are facing this challenge head-on and consider the essence of our business to be “redesigning the very relationship between people and work.”

“Occupational branding media" visualizes the essence of work on an occupational basis.
“VOiCE" is a media outlet that shares the voices of successful employees with society. And new forms of education and support that respond to the career perspectives of the next generation.

These are all systems that start from sustainable work engagement, and that create “healthy tension” and “positive chains” between individuals and organizations.

A society where everyone works of their own volition and takes pride in their work.
We will continue to prove that this is the future of productivity and a contribution to the economy.

MARKETING SEGMENT

GLOBAL HR SEGMENT