Language Education Services

Features of Zenken's Language Education Services

With the aim of developing global human resources,
we have been operating a language education business centered on English conversation for over 40 years

In addition to language training for corporations, for which we have a track record of doing business with more than 400 companies and schools, we operate study abroad placement services, English conversation schools, and Japanese language schools. We also make full use of our IT solutions to provide high-quality language education programs, such as online lessons, that meet the needs of our clients, both corporations and individuals.

Business Divisions of Language Education Services

Language Education Services - Business Divisions

Market Overview of Language Education Services

Market Environment surrounding Zenken's Language Education Business

Trends in the Language Market

The domestic language market, which can be categorized into the three areas of 'language school-related,' 'learning materials,' and 'peripheral businesses,' continued to expand steadily until fiscal 2018. Due to the impact of the COVID-19 pandemic in fiscal 2019, however, the total market size of the language business in Japan is 876.2 billion yen on operator volume of sales basis. This is a 1.2% decrease from the previous fiscal year (FY2018).

Source: Yano Research Institute Ltd.

COVID-19 pandemic accelerates growth of online lessons

The language business market shrank due to the impact of the COVID-19 pandemic. However, the number of individual users joining online English conversation services increased against the backdrop of restrictions on going out due to the spread of COVID-19. This was due to the fact that many companies offered their online lessons free of charge during the period of the state of emergency, creating opportunities for people who had never used online English lessons to try out the service.

According to the 'E-Learning Market in Japan: Key Research Findings 2020' by the Yano Research Institute Ltd., the domestic e-learning market is expected to grow by 7.7% year-on-year to 235.4 billion yen in FY2019. In terms of market breakdown, the BtoB market for corporations (including individuals within companies and organizations) was expected to reach 68.4 billion yen (up 5.2% from the previous year), and the BtoC market for individuals was expected to reach 167 billion yen (up 8.8%). This suggests that the language business market will continue to expand online.

Source: Yano Research Institute Ltd.

New Curriculum guidelines to be fully implemented in FY2020

As the pace of globalization in Japan accelerates, the new curriculum guidelines for foreign language studies in junior and senior high schools will require students to connect the knowledge they have acquired through listening and reading to their own experiences and thoughts, and apply it in speaking and writing.
Thus, schools are required to change their approach and to comprehensively develop the four communication skills (reading, listening, writing and speaking).

Following the drastic reform of English education in the curriculum guidelines for high schools, attention has been focused on the use of English proficiency tests in the university entrance exams in order to properly evaluate the four communication skills. This has created an urgent need for schools to improve their students' speaking and writing skills and has led to growing interest in online English classes using PCs and tablets.

Source: Ministry of Education, Culture, Sports, Science and Technology
Source: Ministry of Education, Culture, Sports, Science and Technology

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