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IT Services

Zenken offers comprehensive IT solutions tailored to the needs of our clients: from consulting to editing, production and operation.

Keyword selection, content proposal, competitive analysis; in today’s market, internet marketing has a great impact on consumer behavior. Our marketing strategies and solutions tackle market challenges from all angles and provide powerful support for attracting customers.
We have developed a wide variety of innovative IT solutions to meet our clients’ needs, from custom-made SEO / SEM consulting to AI (artificial intelligence) technology development.

Content Marketing Services

We plan, produce and operate a wide range of content and web services to expand sales for our clients. Landing pages (LP) that simply explain the strengths of our clients’ products/services; information sites that compare products/services from the users’ perspective, and blog-like web content. These are just a few of the various formats and services we offer.
By targeting internet users already interested in a product/service and creating content that increases and resonates with buyer motivation, we are aiming to encourage those users to “imagine themselves buying or using the product/service”. We provide this content as part of an integrated web marketing strategy aimed at increasing conversions.

Media Services

Zenken creates keyword-rich “marketing web media” content that consistently achieves high ranking in internet browser search results (Google, Yahoo!, etc.). We operate various types of websites: sites that link the supply and demand sides of products; “word-of-mouth” information sites that promote our clients’ products through comments and reviews exchanged between users; “web magazines” that distribute information on work styles and social problems, etc.
In addition, in response to the growing market demand for high quality talent in Japan, we offer a wide range of HR-related online services, such as recruitment services targeting the female recruiting market and “HR matching services” linking IT professionals abroad to businesses in Japan.

AI Services

Responding to the escalating demand for domestic Cognitive Computing / Artificial Intelligence services and to the needs of businesses affected by increasing shortages of labor, we provide comprehensive solutions for improving the operational efficiency of customer support and call centers.
The primary products we developed are the hybrid (automatic and operator-based) chat support system “sAI-Chat”, and a manual search engine “sAI-Search.” We help our clients improve their overall operational efficiency by linking these products with peripheral tools such as CTI (Computer Telephony Integration) and CRM (Customer Relationship Management).

Achievements

IT Services Growth Strategy

Advertising costs in Japan in FY2018 were 102.2% of the previous year, according to Dentsu’s “Advertising costs in Japan.” Companies spent 1,758.9 trillion yen (116.5% of the previous year) on internet advertisement, the fifth consecutive year of double-digit growth. The IT services sector is a vast market that now accounts for 26.9% of domestic advertising expenses and is set to outpace the television advertisement market. We expect both the demand for IT services and the market itself to keep growing.