Keyword selection, content proposal, competitive analysis; in today’s market, internet marketing has a great impact on consumer behavior. Our marketing strategies and solutions tackle market challenges from all angles and provide powerful support for attracting customers.
We have developed a wide variety of innovative IT solutions to meet our clients’ needs, from custom-made SEO / SEM consulting to AI (artificial intelligence) technology development.
We plan, produce and operate a wide range of content and web services to expand sales for our clients. Landing pages (LP) that simply explain the strengths of our clients’ products/services; information sites that compare products/services from the users’ perspective, and blog-like web content. These are just a few of the various formats and services we offer.
By targeting internet users already interested in a product/service and creating content that increases and resonates with buyer motivation, we are aiming to encourage those users to “imagine themselves buying or using the product/service”. We provide this content as part of an integrated web marketing strategy aimed at increasing conversions.
Zenken creates keyword-rich “marketing web media” content that consistently achieves high ranking in internet browser search results (Google, Yahoo!, etc.). We operate various types of websites: sites that link the supply and demand sides of products; “word-of-mouth” information sites that promote our clients’ products through comments and reviews exchanged between users; “web magazines” that distribute information on work styles and social problems, etc.
In addition, in response to the growing market demand for high quality talent in Japan, we offer a wide range of HR-related online services, such as recruitment services targeting the female recruiting market and “HR matching services” linking IT professionals abroad to businesses in Japan.
Responding to the escalating demand for domestic Cognitive Computing / Artificial Intelligence services and to the needs of businesses affected by increasing shortages of labor, we provide comprehensive solutions for improving the operational efficiency of customer support and call centers.
The primary products we developed are the hybrid (automatic and operator-based) chat support system “sAI-Chat”, and a manual search engine “sAI-Search.” We help our clients improve their overall operational efficiency by linking these products with peripheral tools such as CTI (Computer Telephony Integration) and CRM (Customer Relationship Management).
IT Services Growth Strategy
Advertising costs in Japan in FY2018 were 102.2% of the previous year, according to Dentsu’s “Advertising costs in Japan.” Companies spent 1,758.9 trillion yen (116.5% of the previous year) on internet advertisement, the fifth consecutive year of double-digit growth. The IT services sector is a vast market that now accounts for 26.9% of domestic advertising expenses and is set to outpace the television advertisement market. We expect both the demand for IT services and the market itself to keep growing.
Achieve differentiation through unique advertising methods
“Value Proposition (VP) marketing advertising” is a content marketing technique that promotes changes in user attitudes by revealing competitive advantages of our clients' services and products and is highly effective for attracting customers. We can further promote differentiation by utilizing an AI system developed in-house.
Our unique advertising methods give our clients' an edge in today's internet advertising market where other companies focus primarily on listings and affiliate marketing to expand sales.
Expand marketing activities from big cities to other areas all over the country
One of the key factors in how our content marketing services work is a change in Google's algorithm that reflects user location information in search results. As a result, we are able to expand our target search market from large cities to local areas such as small cities and rural areas.
These changes bring with them a growing range of business opportunities that mesh with our strengths in SEO / SEM.
Four main measures
We maintain our superior position in the growing domestic Cognitive Computing/ AI System market and keep strengthening our competitiveness to expand to other attractive markets.
To maintain our market advantage, we are focusing on four key measures:
“strengthening the in-house development system and finding new development partners”,
“enhancing the introduction and operation support system”
“scaling up research and development activities”
“deepening cooperation and building new partnerships”.
Business strategy to stop the decline in the domestic workforce
A shrinking labor force is one of the serious social problems facing Japan today. In response to this problem, demand for recruitment support services offered on the Internet advertising market continues to expand year by year.
Taking advantage of the new business opportunities, we will create a strategy that builds on our unique strengths in the IT and Language Services sectors. Specifically, we will promote the development and provision of recruitment support services using an online platform instead of conventional in-person services.
Developing matching services between overseas IT talent and Japanese companies
Shortage of human resources in Japan is expected to be particularly acute in case of IT talent such as engineers. We believe that with our matching services for overseas IT talent we will be able to contribute to solving this pressing social problem through sourcing IT professionals from abroad and promoting diversity.
We will make the most out of our strengths in language education and content marketing to promote these matching services.